Today’s guest is Emily Rose, founder of Emily Rose Coaching. Using her platform, she established Visionary Entrepreneurs United, a growing community of “entrepreneurs who see themselves as creating the future world that we live in.” Emily founded Visionary Entrepreneurs United to be a forum where members are encouraged to engage in relevant conversations with the aim of finding solutions to various issues of the day. As she puts it, the group’s purpose is to train entrepreneurs to lessen “polarization and duality consciousness in the world, and to bring community leaders together to build that new world, together.”

Listen in as Emily discusses why emotional intelligence is the lifeblood of any business, the attributes of the visionary, and her game plan for helping to create a world without violence.

"What I think would benefit the world are leaders who, instead of picking a side, can look at both perspectives and find the thread that unites humans—the intention or love of that person, instead of their opinion, perspective, or belief set."


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"I encourage you to keep your belief set and values, but to also be able to create empathy for someone who sits counter to your beliefs and values. It’s not about uniting and becoming one mind. It’s about how you can hold your values and hold space for the values of others at the same time."


Baldo 0:00
Alright guys, welcome to the How Do You Health? podcast. It is Friday morning our favorite time of the day of the week, actually, but I don't know we got a fun episode today we have Emily Rose here. I think we met What about two, three months ago, two months ago, something like that. Something like that Not too long ago. Emily Rose is the I guess, CEO of Emily Rose coaching. And as your business coach, you graduated with a psychology major from Harvard. That's really exciting to I got to walk the campus once and it's like magical, right? Like, if you just feel like this weird. I mean, not good, weird. Weird means good to me. So does bad, bad means good to me. But we're gonna be talking about all sorts of business stuff, because you're a business coach, and you've helped entrepreneurs from all over the world. And I'm excited to dig into that, because that's a big part of health, right? Like, especially like in our entrepreneur, printer community, it's always like, man, like, I feel great. Or even people that come here that are very healthy, like, you know, physically and are not getting sick. They're still like, not very healthy, business wise, because they're stressed out from that or all that. So we're gonna talk about all that. We got Allison here, and we've got nurse DOS, and I'm @txmxyogi. So let's get the party started.

Allison 1:15
Hell yeah. How you feeling today, Emily? Yeah, so I feel high.

Emily Rose 1:24
Yeah, so I feel high. Flying right now.

Jon Mendoza 1:25
It's fine. That's fine.

podcast, Keith, he, he got a smaller bag that you can and the NAD that you could feel, was in the smaller bag with keys and and he was sitting there talking to the podcasters. Like our third episode with him or something like that. And we get done with the podcast. did great. He looks to me like God. Yeah, I felt like my eyes are about to pop out. Like, what the hell is in that IV? Has a query talking about are you okay? Yes, dude. Like I thought I was gonna pass out though.

Allison 2:07
Let's be clear, like the Keith Pahlka podcasts are always so long to like at least two hours. I was sitting there just talking about all kinds of stuff. And if Keith like trying to save face,

Baldo 2:20
we never noticed it. Yeah, we never noticed that. He was like suffering by

Jon Mendoza 2:24
listeners. This is Keith Norris from cradle effects. I big dude. It's honestly the third time he's on like our second or third time he's on. And, and I remember we had a great conversation. We talked about all kinds of things. And he was about to pass out. And I didn't know any difference. So when I tell, you know, the guests, like, if you want NAD in there, let me know which one you want. Because you have to sit here the entire time. Right? It sounds like yeah, I'll give you a break on this one here. But, but I talked to a guy yesterday. And he's coming in today and asked about that NAD thing. He's like, which one? Well, I said Which one do you want? And he's like, Well, I'd want the one. I feel like why would I not want to feel it? And he was telling a buddy about him. Like you should get the one you feel like you can crank it up to like really like make it go fast. I mean, guys are so much different than females, right? Because that's all usually the females that like, I don't want to feel the NAD. Yeah. Like it kind of interesting. But

Baldo 3:19
females also don't feel it. They're not as we'll see about it.

Jon Mendoza 3:28
Yeah, you probably right. And guys, needles. Always needles. needles. Yeah, it's always a I don't care. They have tattoos with like his wife

Baldo 3:37
all the time. He's like, whatever. Like he didn't have kids.

Jon Mendoza 3:41

Baldo 3:43
didn't give birth.

Jon Mendoza 3:44
Yeah. So yeah. So there's though the data you got in here for the listeners and for you is the one you don't feel?

Emily Rose 3:50
Yeah, I think it's the first time I've opted for that one.

Jon Mendoza 3:52
Yeah, but you probably find all the other stuff.

Allison 3:55
I'm definitely filled. All the

Jon Mendoza 3:56
other stuff. So

Emily Rose 3:59
we'll see what comes out.

Jon Mendoza 3:59
So we met Emily. Just backstory. We met Emily. Maybe a month and a half ago.

Emily Rose 4:08
Yeah, I think it's actually like three at this.

Allison 4:11
Time isn't real anymore. Isn't it the

Jon Mendoza 4:13
same Groundhog Day? So we sat down and our friend clay Clayton basically introduced us to go go meet over there. So he came over here. I think he stayed in the vortex for like,

Emily Rose 4:25
Oh, yeah, I came over here. I thought I was gonna like, come to talk to you guys about being on the podcast. I was like, Okay, I'll be like, you know, in and out. Maybe I'll get like the beat 12 shot. That'd be cool. You know, I've never had one before. And it was it was between four and six hours. I just went out and like, what, what just happened?

Jon Mendoza 4:43
Yeah, so cool. It was it was awesome. Because it was Saturday. It was very relaxed, like people were kind of coming. I mean, I still like doing shots and other stuff. You know, yeah, coming back and forth. But it's kind of been cool because you've seen how this operates. And you were looking at our board over there. For the listeners is we have a board of bunch of businesses that we're making a small business alliance with. That's what this is. Yeah. So it's called Austin health club. Yeah. And we're picking a bunch of our friends, brick and mortars. Yeah. And that we love and we support and we want to emphasize and and basically funnel people in there. Well, we're going to get them together and say, we want to, we want to tell people, this is how we take care of ourselves, you should go to these same places. And then most likely, they can get like discounts on all this stuff, right? That's what we're gonna ask them. Like, do you want to be a part of this, this is like a travel discount card. But then we're going to make it really cool because we have a bunch of technology guys like Joe, Lucky's working on the app. So like, you know, he's gonna do it, right, which is pretty cool. So, but okay, but what we want to do on the side note of that is the business is going to be part of we say, okay, we want you to be part of this. But on a side note, we want you to also contribute something to this. Right. So that's kind of what that was before as well. But you tell me about the concept before I didn't, I haven't seen the businesses that you'd be thinking, Oh, this is great. We'll see this goes into your visionary business. Right? The idea, right, yeah,

Allison 6:05
I want to hear about

Jon Mendoza 6:07
that. You see this, you resonate with this? You understand? That's why we're talking about this, like, I get this. So tell us what that's all about.

Emily Rose 6:14
Yeah, visionary entrepreneurs united, it's a, currently a Facebook group that is growing and, but it's a platform for entrepreneurs who see themselves as creating the, the future world that we live in. So those people I call visionary entrepreneurs, to come and to come together to unite, really. So ultimately, it's going to be a platform where people can learn how to where entrepreneurs can learn how to be leaders that can actually hold hold conversation, where there's potential conflict. So because right now what we're seeing in the world is such a polarization of like everything, right, everybody, there's a greater discrepancy between sides right now of like, all things, whether you agree or disagree is, is more extreme than ever right now. And, and what what I, what I think would benefit the world most to our leaders who can, instead of picking a side or something like that, can hold both sides can hold people from both perspectives and find the thread that that unites humans, the the underlying, you know, the the intention, the love of that person, versus their opinion, or their perspective, or their belief set. So, so the platform visionary entrepreneurs united is both going to be a training ground for to help entrepreneurs become leaders who can do that, to create less polarization and duality consciousness in the world, and also a place for community leaders to come together and, and, and create together create a new world together, just like what you're doing with your health. What would you what what is what is

Baldo 8:06
possible club?

Emily Rose 8:07
Dawson health club? Yeah, yeah, exactly. Yeah. Yeah.

Jon Mendoza 8:10
So yeah, you're you're networking, you're connecting. You're putting together in the same room?

Emily Rose 8:15
Yeah. 100%. Yeah. And people who, who want to step up, you know, in that task of, of being entrepreneurs that are creating a better future, right.

Jon Mendoza 8:27
For for the for the world

Emily Rose 8:28
for all living beings?

Baldo 8:30
Yeah. Well, I think there's an opportunity to right because like, I completely 100% agree that the world is pretty much has, people now are just like you said, polarize one side or the other. But the smaller group that is in the middle, I think they're stronger in their beliefs, because we see it in our community, right? It's like, No, we need to do good for ourselves. Because, like we can, and there's no reason why it has to be this way. Or that way. It could be all of it. I mean, last night, we had our meeting yesterday here. And it was like, how do we how do we become more inclusive, but at the same time, like, still hold to our values of what Austin health club needs to be in order to help more people? Right? And so

Allison 9:08
I'm not about to, like explain psychology to someone who studied psychology. But I mean, the human brain likes duality. It's easier that way. So I don't I kind of disagree with your statement that like the majority is in one side of the duality, I think the majority is somewhere in the middle. But they're everyone's scared to say that they're in the middle. The people who are the loudest are the ones that truly do like feel as if they identify solely with one camp or the other. And then those loud people in each side are the ones arguing and then the what I would consider the majority is somewhere in the middle, you might lean one way or the other on any issue. This isn't just politics, it's anything.

Emily Rose 9:45
But you still believe in some sort of blended thing. And so what you're doing sounds really cool because it's kind of creating a platform to encourage nuance, which causes more thinking than just, I choose this side or that side, which in which increases emotional intelligence. Just within the self if you can find the nuances of, of what you believe in how you feel and how your beliefs make you feel, you know that that like within oneself that increases emotional intelligence.


was I gonna say something about but Baldo was saying, Wait, hold on. What was your name here, Yogi?

Okay, I haven't heard that one before. Yeah.


Baldo 10:25

Emily Rose 10:29
Name now you just changed it.

Baldo 10:30
Yeah. Well, as we were going around, we were doing something and everybody was introducing themselves. Like, we're gonna be funny. Very good. You just gave their Instagram handles, like, introduce themselves. There's gonna be after a while.

Emily Rose 10:42
Yeah. So good. Well, so um, yeah. So what? The other thing I wanted to point out in what you were saying, Tex Mex, Tex Mex Yogi was that it is actually part of what I, what I see happening is it's not it's, it would be encouraged to keep your belief set your values. but to also be able to create empathy for somebody that sits counter to your beliefs or your values, right. So it's not actually about uniting and becoming like, have one mind or one type, right? Or one belief set. It's about how can you hold both your values and hold space for others?

Allison 11:24
So I mean, you know, since she's been in the news so much lately, RBG just passing like, her and Scalia are perfect example on how they work with each other on the Supreme Court. They have a completely different viewpoints on things, but they're best friends. So cool. Yeah. You know, and I think I think I would like if you can, how would you define emotional intelligence? Because I find that something very relevant to that, right. You know, you see someone like Ruth Bader Ginsburg, and then Scalia having such different opinions on such a high court with so much power, but then they like go to the opera together all the time, because they're buds. How do you? Is that something that you guys work on? Like, you work through emotional intelligence with people?

Emily Rose 12:04
Yeah. Um, so I don't have like, I mean, yes, but more in a. I mean, we're, I'm a coach, ya know, and we, I have a coaching platform. So right now, it's through coaching that we do it. I'm interested in some tech that I'm looking at right now that can help some AI tech that that will help an individual to increase their own emotional intelligence. Yes, how do I define emotional intelligence? I would actually love to look up the definition with you right now. Yeah, that'd be great. And, but you know, I think just off the top of my head, I think emotional intelligence is, excuse me having like having the ability to, to, to beat like to tune in and feel. To feel your yourself like inside what are you feeling to identify your feelings to be able to identify and maybe name at express feelings? Which actually, to be honest, I'm not very good at. I don't know, I'm, I'm but the so then I get but I am emotionally intelligent, like I have. So yeah, I'm not really sure. Actually.

Baldo 13:16
There's also like, the, the emotional intelligence or like, understanding and emotion, there's like, this is why it's happening. And this is why it shouldn't happen. But it's like, but I'm still gonna feel it. Because like, that's just

Emily Rose 13:26
its lizard. Yeah. You just said it

is awareness. Awareness.

Jon Mendoza 13:31
I asked. I asked a 15 year old yesterday, but what is consciousness to you? You know, he said, that exact thing is like, being aware of being present, being there, like feeling my emotions, feeling like, if I'm tired or not, you know, if I'm hungry, but pain, I was as beautiful. That's the most beautiful. I mean, just being yourself like understanding. Yeah, this is me how I function. That right, but it's all my own. Right. And so like you were, you said something earlier about your yin yang theory. And it kind of made me think about this thing I heard the other day. It's synchronicity that you work alongside someone else. It's not that you have to have the same opinion. It's just that you understand that you both at present with energies in the same type of round. So I have to coexist with your energy and your presence and your presence. And although I may not agree with it, I understand that you were part of this communal energy force that I have to either vibe with or not, I can always leave and go with someone else's energy, right. But I come over here. I understand that we work together. The biggest example I use is the trees. We couldn't survive without the trees. And it's a great My kids love the movie Lorax because growing up with Dr. Seuss, he taught us a bunch of lessons, right? It says you need the trees in order to live. That's the message I keep telling my kids like we need oxygen. The trees give us oxygen, we give out carbon dioxide. And it's this cycle. You know, so without trees, we don't live. And it's almost like I feel now with the emotional intelligence. You have Have to fine tune your emotional frequency to have the right station. And if you don't like that station, you can change the station and it goes to another station. And then that station like Well, how do I how do I like this station? what's playing at this station? Was the conversation like, what's the songs like? What's the? what's the what's the vibe? Yeah. Right? That sounds like vibrational intelligence to me. Yeah. And so but she does the same thing, right? Because if you look at emotions, you can measure emotions off of what basically anything in life is based off in an emotional response.

Baldo 15:30
Right? You're just gonna give off a certain frequency. And

Emily Rose 15:32
that's and that's just it. And that's actually how the AI works. But I'm checking out right now is based off of the emotion that you're feeling you're giving off a vibration? Yep. Right. And that's in resonance with that, however, I would, I would say that once it moves to the realm of emotion or vibration, like you're talking about, there is a vibrate, like, you're talking about choosing and changing and tuning to a different vibration. But, but emotional intelligence and I know Allison has pulled up there. Yeah, but emotional intelligence, I think is more about the emotion and being able to name the emotion itself. Yeah. And also being willing to like, share, you know, that and and receive that from others. That's what my guess I like that.

Jon Mendoza 16:13
Yeah. There we go. Okay,

Allison 16:14
what do we got? Yeah. So the Google definition is from Oxford, the capacity to be aware of control and express one's emotions, and to handle interpersonal relationships judiciously and empathetically. So it is, yeah, you nailed it, like, you're the ability to understand the emotions, but also handle them between people. Yeah.

Baldo 16:37
Yeah. So do you find that that's a big part of, you know, when you're coaching, I was reading somewhere on your website that it said that, like, you know, like, you help businesses and entrepreneurs, like three x or 10. x their businesses? is emotional intelligence, a big part of that?

Emily Rose 16:54
Yeah, well, you know, as well as, as you know, I just finished, we just finished a summit called WTF 2020, the New World business strategy summit. And yeah, so grateful to have you guys on there. And it was, it was awesome. And I got to spend, you know, a week with, like, eight entrepreneurs, who, who do define, you know, see themselves as creating, you know, the future of business, or the future in different ways. And one of the things I dug into on there with many people was around leadership in the future of leadership. And so, you know, you just asked me a question about emotional intelligence and growing business, and I see the future of business being more based in being able to be a leader that creates a culture that values emotional intelligence, and that because yes, like, you, any, any, any leader, you know, is going to be most successful if they have an increased level of emotional challenges, or a partner who is emotionally intelligent, you know, you've got it's kind of like old paradigm of business, where, at least I'm hoping sooner than later, the old paradigm of business where it's a lot based in like, top down leadership, where you see people who are narcissists at the very top and have gotten there, because they don't actually feel, you know, impacted by others suffering, and they're willing to make decisions that put profit before people are playing it, you know, and, and so the future of business, yes, I do believe that there's, and I think that, you know, everybody, like on your list over there, you know, people that we surround ourselves with, entrepreneurial wise, are our leaders of cultures that, that grow because they are emotionally intelligent leaders. So yeah,

Baldo 18:52
yeah. I love it. I mean, we have all sorts of emotional intelligent conversations all the time, just for our business, but it's just those two with, you know, there's four of us. Second, imagine, like having to navigate that with like, a much larger group of employees or,

Emily Rose 19:09

and that and that speaks to the culture, you're creating, you know, with with your people. There's no, there's no, and also, you know, it's emotional intelligence and business strategy, you know, and then it takes like, but it also being willing to learn in business strategy, right, if we're talking about growing a business, but there are also newer business strategies that exists that create that allow for more flow while the business is growing versus that you know, effortful grind, just putting in that time and effort and, and that's how you grow the business like no other there are better strategies than than that. That's also kind of the future of business in my opinion,

Baldo 19:48
which is to give you like an idea, like there's decisions that we need to make right now. And I'm like, let's just do it because like, I just, I get frustrated because I'm just like, I rather like make even if it's a wrong decision, because I know I can make it right. That would probably be a longer path than like waiting to make the right decision. Right. And so there's a lot of that going on, right? Because it's like this is make a decision, then we can start working on it, because I don't I don't like the waiting game. But that's more of a personal emotional

Emily Rose 20:15
thing. That's interesting. Yeah, I mean, I think like, you know, I think with that, it's like, any kind of decision making you want to know what your desired outcome is, and sort of like reverse engineer from there. Right. So if you know your desired outcome, then what? What are the benchmarks? What are the things that need to happen to get you there? And then that can help with decision making as well?

Jon Mendoza 20:37
I agree with that. Yeah, instead of like moving from the moment, but at the same time, it is also very good to be tuned into, you know, the moment and your body. And what's that saying? And, well, if you do that, what you're saying reverse engineer, you take emotions out of the decision. Because what you're saying is the desired thing is not an emotional thing. It's like, I want this and there's like hard facts with that, like, this is what I want, I want three locations, I want 10 times this amount of revenue or whatever. It's different than saying like, I want to feel amazing when I accomplish that, right? When you make the decision. You're basically saying, okay, I feel good for this next few moments. But how did this affect three, four steps down the road that I'm not going to be able to predict that might happen because of this? The reason why it is a hard decision, is because in this time frame right now, this is so incredible, everyday change is something right, like a second change the world seven months ago, when you woke up, and all of a sudden is like, okay, we're not going back to how that was. And that's why I can say, well, what's going to happen next month, you know, that we're not sure of I got two months down the road, right? So

Emily Rose 21:47
there are a bunch of unknowns. But I think what you're getting at it's, it's that I think there's a missing component, maybe here, and that is, so you can have like, I want three locations and 10 x, that's right. And in this timeframe. But what might help both of you is if you know why, like, not only Why do you want that, but to like, if you can bring in to the forefront of the conversation, the bigger impact the mission that you are on, which you guys probably know very clearly. And have that be the conversation that that even precedes the the the revenue goals or the growth goals, then what you can do is actually anchor your actions in, in commitment. So what I mean by that is that when, like if you guys, what is your mission? What is your What is that? What is the thing

Baldo 22:44
create the insurance?

Allison 22:45
I was gonna say? Yeah, elevator pitch.

Elevator Pitch version.

Baldo 22:51
Right, the new health insurance to make food free.

Emily Rose 22:53
Okay, great. Fabulous. Now.

So in your, in your body's in your beings. Have you done that?

Baldo 23:04
Wait, what do you mean?

Allison 23:06
Like? Do you feel what it feels like when that has happened?

Baldo 23:10
Yeah, first. Yeah, like be that be that leader?

Jon Mendoza 23:12
Yeah. No, no, she's asking. If you already have are you doing it? Did you already do it? Like, are you feeling it right now? Right. See it? Right.

Emily Rose 23:20
Is it? Is it? Is it your God? Okay, ready for some getting? Oh, yeah, I know, right? Is it your vibrational reality right now? Right? Yes. And the reason. So I'm going to, I will come back to that I was going to give you example, an example. So I, I went back to school as an adult, and I got into Harvard. But before I got into Harvard, to get into Harvard, in the program that I went into, you actually had to do three classes first, and get above a certain GPA before you can even apply. And so I spent a year doing those one year doing those three classes. And I didn't tell anybody, I didn't tell anybody in my life, except for my boyfriend at the time that I was working to get into Harvard. And the reason I did that, is because I needed to embody that for myself. First, I needed to become actually a Harvard kumada graduate, I had to become that before, any before I even shared it like with my family or anybody like that. Because whatever, if I hadn't embodied that myself first, and just known that that's who I am and what I'm doing, then whatever they would have said, might have impacted my feelings around what I was doing, like, you know, oh, well, here goes I'm again trying to do something's probably not gonna finish, you know, or whatever the storyline was, right? Or, oh, my God, we're so excited. Oh, my God, Harvard, you know, like, I had to remove all sense of like, whatever that might represent for myself, and just be in kind of almost not the grind of it, but you know, be in the action of it. And so I actually, in that year, became a Harvard kumada graduate, and before I was ever even accepted in the program, and then of course, it was like a In the program, five years later, I graduated African Law Day. And, and, but I was that way, way, way beforehand and not just from my mind, not like a, oh, I envisioned myself to be this thing. It was just, it was just and so from that space, anytime I mean guys, I spent five years, both growing my business and doing that degree. And that took two to three days, full days a week to do classes and reading and all the things. So two to three days a week, I was just doing school, when I was also growing my business, but never once did was it a grind, actually never once was my action oriented in a should around homework or reading. And also it wasn't inspired action, either. It wasn't like I was like, Oh, I'm gonna sit down and do my homework and write or it wasn't like there was no resistance, there was nothing because as a Harvard kumada graduate, this is just what you do. Like as a parent, you know, what do you what do you do you take care of your kids, right? As a person who has good dental health, what do you do you brush your teeth. Like, as a person who does a thing, you just you take the action, and it's this is what I call committed action. So if you're going to make a decision, and you have this, like this outcome of changing healthcare, and changing health care and making food free, and if if that's who you are, this is literally like what you have achieved in your life, then what do you do?

Allison 26:30
All the things someone who does that does? Exactly. So what

Emily Rose 26:34
does that look like? What What does it take to do that? Right? Does it take three locations and 10 X in your revenue? And does it take whatever the decision, you know that you're up of? Like, you can navigate from there? If you are that now?

Jon Mendoza 26:48
What? Cool. I love that approach, because it brings back the idea that you're you're already doing it in your mind. If you're already feeling like already done. Yeah, like we're already we've had this conversation, it's done in the future. It's accomplished. I feel it. We're doing it right now. Because every day is the mission. Because every day we have been working on it. It's when I say that. If that doesn't make sense, it's because we get shit done. That's the biggest thing. Like we don't say we're gonna do something and then say, well, we're gonna put that off six, eight months. We don't like that. You say you're gonna do it, we take action, right? Because we're gonna wait around. Yeah, that's what he's, he likes to take the initial action, because what's funny, because

Baldo 27:30
like, I was telling him yesterday, he's like, well, this week, I was kind of feeling a little depressed and sad, mainly because my role has shifted now that we have Aaron helping out. And she does so much more. Like I'm not actually doing things. I'm directing a lot of things. And so it just feels like I'm not doing anything. And then it's cool. Because like, then, when the projects are done, they're like, Oh, my God, this is awesome. Like, I actually did this, but for like that space until I have that, that it's done. I just feel like fuck am I doing?

You're free to to more, right? Yeah, there's a lot more being done.

That's, that's true. Yeah. And it's just but I think it's also like shifting. You know, it's,

Emily Rose 28:11
it's huge. It's, it's so you're moving from

a business owner who is oriented in, in, in all the little actions you're moving for, like, okay, the entrepreneur, that's the octopus, the entrepreneur that has their hands in their tentacles, like in every area of the business, what it actually takes to grow to the next phase of business from there is to remove your tentacles to actually it's the it's the opposite energy, which is something we were gonna maybe talk about right instead of the action energy, how you actually move to the next level of business is to is to step back a bit and let other people at your team come in let people start to do the things for you. So that in that kind of like removal of yourself, you now do have the capacity to go and find out what's next and work on the projects that you are equipped to work on. You definitely shouldn't be the one like you know, doing all the little daily actions right if someone else

Baldo 29:06
yeah, it would take forever

Emily Rose 29:08
Well, you can't you can't do the things that Aaron's doing and do your mission. Yeah, right. Because you'll stay in like a certain size right if you're the one doing all the things so it actually is required for you to like let go of some stuff so that you can go do the bigger things and have the people step in don't help

Jon Mendoza 29:29
that's a that's exactly what I've been trying to tell him it's like it's different in that change, right because that mindset changing what the past week

Baldo 29:38
yeah, no, correct right. And I and I understand it but like you start to feel it first to like yeah, then be able to let it go I guess yeah,

Jon Mendoza 29:45
cuz I tell you all the time I you can see like, I can show you the truth. But then it's up to you to believe it or not, right. And so like, if I show you like, this is the answer, like here it is. This is the answer. You accept or not because you said Oh, the answer was there a longer say now I'm not sure yet. Still, right? Because then you still kind of like, what else are you looking for? I just showed you everything, like, you're looking for something that's not there. So obviously, there's something else. Right? Well,

Emily Rose 30:09
I'm I'm just wondering, also, there's a, you know, when you said, you know, you've been kind of depressed here and there, like you're moving from an Yang energy, which is outward action orientation to Yin energy, which is inward and slowing and stilling. And, and in the, in the extremes, young energy in its extreme in unhealthy young energy. That's like anxiety, unhealthy Yin energy in its extreme is depression. And so, because it's like an ultimate slowing down, right. And, and we as a culture, we have an addiction to doing to outward action, we also have a huge value set on productivity, okay, so like, are we value like, if we, you know, by the end of the day haven't been productive, then we kind of can feel bad, you know, as a as a culture, this is a pretty norm, it's the norm, right? So. So it's possible that just psychologically, like, if you can embrace like, okay, actually moving forward, moving the business forward is his release, and that is productive. Sure. me doing less is being productive, right? Well, what's funny is that

Baldo 31:21
I'm actually doing a lot more, but I just thought, this just came up. But it's funny because like, I'm usually not a procrastinator. I'm just not like, by nature. I'm not, I just like to get shit done. But I have been this past couple of weeks, because, because then the days that I do work, it feels like I'm doing a line that feels good. It is like I'm gonna wait till like Thursday to do all of it. So then it feels like I'm doing a bunch of stuff, although I could have done it. But But as

Emily Rose 31:48
because it gets you get an adrenaline hit when you're doing Yeah,

Allison 31:51
yeah. Well, I mean, I've always just, I've been trying to slow down more to and like these guys can attest, I'm a crazy person. So like, it's just been interesting, like, especially since COVID, hit and kind of forced us to not travel as I do stand up comedy. So like, I was doing a tour and stuff. And that stopped obviously. And like, I was not in town most of the time. So I was just traveling a lot on top of working on top of doing comedy, like all this stuff. And it's just been really interesting, especially this week, I'm calling it like, forced relaxation, like my brother is getting married tomorrow. And so I've, you know, like, had to go to the salon with my mom, cuz she wants me to do that, or like, go get my dress done or whatever, like all this stuff that I'm like, Oh, this is the whole show. Like, I look like sleeping beauty and my dress. It's really gross. And so like. But it's an interesting because like, Wednesday, I had all the shit to do with my mom. And it was like supposed to be relaxing and fun or whatever. And I like fly into the salon on my phone with someone and like, whatever. And, but as soon as I got into the calming mode, it was fine. And then I just enjoyed the time with her. And then I was able to sit down and like all this work that I had listed out for myself that I thought was gonna take me the entire day took me two hours. So it was also that thing, right? Where it's like when you do allow yourself to sit and chill and relax and rejuvenate and do all those things. You can then kind of just be more focused and productive in the time that you're allowing yourself to do it. Yeah. And that's just been like a recurring theme. That's just one example. That's been a recurring theme for me since COVID hit where it's like Alright, now I'm gonna take this hour in the morning to go for a walk and stretch and do all these things. And I've always taken care of myself, but just the calming aspect of it is new, you know? Yeah, and I just find it very interesting that time seems to compress and things don't seem to take as long when you do calm down when we Why are we in a rush?

Jon Mendoza 33:36
I mean the other thing I thought you were gonna also say too, is like we had this Need for Speed like we always need to go somewhere need to be so amazed that American culture idea that we always have to and I see it too is like the checklist like I got all this stuff done by noon I got all this stuff done by two as an accomplishment like I know it's crazy cuz you'll come on back. Do I've gotten like like almost announced I got 10 things done today so far. And I'm like no like that's cool cuz you just see him just like thrilled right? And I

Allison 34:02
gotta bring up the poop thing.

Jon Mendoza 34:04
That's a whole nother but it's the same kind

Emily Rose 34:08
of enters like almost all these

Allison 34:11
outfits in here. No. It's in Baldo cook treats as a call as an accomplishment.

Baldo 34:17
I put three times

Allison 34:18
at 10am

today all right.

Jon Mendoza 34:23
But then he walked in here and told me the same thing so like I get it but he's very proud

Baldo 34:33
if I did nothing else, right at least I already pooped three times. But

Jon Mendoza 34:37
the tone for the day cuz right cuz he's just thrilled and he's gonna get a bunch of more stuff done. You know? Just goes it knocks it out. Nice. Yeah. Yeah. It's a motivating factor. It's cool because you you see how people function. Right? What I've learned in business is you have that allow them the ability to kind of Have that space to do that, right? Not necessarily. Oh, yeah. He does go to the beach going all the time. He'll be five, six times a day I've seen so I'm like he's gone again. Where's Waldo? It was just me and him. If someone's up there and I'm doing something else. I'm like, yeah, Where's he? They're like, Oh, he's probably the bathroom again like again. She's so yeah,

Baldo 35:22
hacking, bro.

Jon Mendoza 35:23
Yeah, so I'm not like getting on. Because what I have to say that because back down like you're pooping way too much, man. Like, that's just talking to happen. Just like Alright, are you done? Yeah, damn good for a minute. Like, I will come back over. I need your help. So even having that?

Baldo 35:39
You know, I can't but I did send out three emails.

Jon Mendoza 35:42
Yeah, I know he's working.

Emily Rose 35:45
email from although there is a one in three shot.

Jon Mendoza 35:51
So my thought process is not even that such a norm now. It's like, Okay, well, who did he talk to when he was doing that? Right? If you talk to Allison, that they're probably either joking around or they're getting something.

Emily Rose 36:02
texting with somebody

Jon Mendoza 36:03
getting some work done. That's that thing. Like, that's cool. Um, it's nine o'clock and I take care of the kids and things, you know, help the business run smoothly by that point.

Baldo 36:11
But you read the newspaper, right? I don't.

Jon Mendoza 36:16
I'm all dad. Dude, I read a book. I'm all dads. I there's like a stack of books out like that. I basically am kind of like going between the mitochondria is the one I've been reading. Yeah, we don't have

Emily Rose 36:29
that with my, I like

I actually I set all of it aside and I like honor that. Like, it's like when you're eating how it's nice to just like be with the food coming in. I feel like

Baldo 36:40
after you're done

Jon Mendoza 36:41
as a parent, that's sometimes your only time to yourself. in the morning. I do cherish it until the kids come in and like dad, like Ah, I couldn't get two pages in

Allison 36:53
books, the original iPhone.

Jon Mendoza 36:56
Yes. I don't know if anyone is listening. I still read books. Like I still like the pages I started

Baldo 37:02
like side note. I do also read a lot of books. But I also read a lot on my screen. And I find myself every once in a while. Instead of like flipping the page. I'm trying to like swipe. I've done that a couple just waiting

Jon Mendoza 37:15
to read that is I just want to read it from my wrist.

Baldo 37:18
Well, just on my glasses, right? Like just

Allison 37:21
oh, you just wait right now I'm pro books too. I definitely have like an like a full bookcase at my parents house. I'm gonna have a library of my

Baldo 37:30
pastor with an actual book because

Emily Rose 37:33
I already I mean, I love books, but I audiobook a ton.

Allison 37:36
It's useful, right? Because you can listen to it when you're driving.

Baldo 37:39
I just take a lot of notes when I read so I can't do that with an audio book.

Emily Rose 37:42
Yeah, yeah, I guess it depends what what type of learner you are.

Allison 37:46
Yeah, and what content Yeah, reading. Um, so I want to ask you like, when you say like, well, how would you define the type of coaching you do? I know you've kind of said it, but like, like, if someone says, what do you do? Do you say like, I'm a business coach. I'm a business strategist. Like is it? Is the word business even in there? Like what do you

Emily Rose 38:04
Yeah. So I help entrepreneurs with mindset energetics and business strategy to grow themselves and expand their businesses. Okay, so you do a lot of like the personal work as well as actual business correct. I integrate I like work with the whole human so it's I work with entrepreneurs on business strategy, but we also work with the mindset and and energetics that happen. Because like it so I mean, honestly, when people come to work with me one on one, it typically the first three months in one on one coaching with you know, high achieving high level entrepreneurs is usually around some kind of relationship in their life. So whether that's a family relationship or spousal relationship, that's usually where we start even before we get into business. And it's just such a testament to the fact that like, we are whole humans, and this is what I mean also about, like the future of business, like instead of just going in to work on, you know, just all of the, oh man, data driven, like met, you know, measurements and just like looking at the numbers and accountability, coaching and like all of that, like, what about, you know, people are, I suppose, maybe drawn to me to start with something that is, the more true of what standing in the way of getting to those numbers, right? Which, because we are not compartmentalised beings, you know, I think I've noticed that men do are able to kind of some men are able to set things aside and, and be a little bit more compartmentalized in nature than women, because they have a single focus too, right? They need to focus on one thing at a time. So even if they're having trouble at home, they might come into work and be like, Alright, I'll deal with that later. Well, and it can be an alleviation. And and I mean, I suppose I should say maybe instead of men like the masculine energy, because I definitely do that as well. Like, it's easy. Like it's a it's a pleasure to go focus on business and achieve something right and feel feel fulfilled. By that, but it also can be, it can be a distraction, right? Or a delay of the inevitable. But, but of course, this, this is also if we're looking at what it would be like to be a more integrated, you know, leader and entrepreneur. And what I hope for the future of leadership is that there isn't that need to distract, right that like things can be either dealt with in the moment or taken care of, or if there is space needed, that it isn't such such a compartmentalized way of dealing with things and, and indeed, I do work with both men and women entrepreneurs who are high achieving, and they come to me and they work with relationship first. And so there's already a shift happening in that like, people wanting to just people getting what is really standing in their way. And what is really standing in the way often is a disruption in, in who who they are for themselves, you know, and then who they are for others. And, and so this is where the mindset comes in. This is where you know, the energetics comes in, and then then we can get to business strategy once some of that's, you know, kind of recalibrated.

Jon Mendoza 41:05
Tell me about that. Uh, that equation that you had a while ago.

Emily Rose 41:09
Yeah, I just

I just

did thing. I just made it up. I really like it. I really like it. Yeah, I don't know, it kind of came to me. It's pretty cool. Um, I was I was. Yeah, during the summit, I think you guys already know, I like fully had like a mini burnout. I like completely was like, so the internet went out in the middle of the interview with with you guys. Yeah. And that felt like, like a I mean, it was really bad timing. But at the same time, like I needed that break, the internet went out in our entire area until from 4:30pm to 11pm. And so I wasn't able to work, you know, and I needed it talk about a forced break, you know, but I needed it so bad. And I had to bring that up. Oh, yeah. Because I was thinking about because after that, once I got that break. And, and through the weekend I took time to this week has been like every, like hyperspeed, I didn't do anything to make it hyperspeed I actually did weigh less, and all of a sudden everything sped up. So I was just considering that, you know, slow down to speed up concept. And that's actually how I came up with what I'm calling the entrepreneurs velocity equation. So the velocity equation I looked at, you know, speed slash velocity is just speed equals distance traveled, divided by time elapsed. So in other words, the further you travel in a set of an amount of time, the faster you're going, right, that's speed.

But the

entrepreneurs velocity equation, I think proves out the slow down to speed up concept. And that is that velocity equals results achieved, divided by time elapsed. So if velocity is the speed at which you're traveling towards your objectives in business, results achieved divided by time elapsed is the quantity of key results you've achieved in a set amount of time. And how this proves the slow down to speed up concept is that in an entrepreneur's work day, your actions might not be pointed in the direction of like results, key results or moving toward objectives, there may be like a lot of buisiness, and a lot of, you know, things are taken off a list. But if it's not pointed in that direction, then it just might be a lot of doing so. But you might not be producing the results that are actually getting you towards your your desired objective. So this looks like a lot of like frenetic, undirected, you know, energy without a clear purpose. And so, in all of that, like, entrepreneurs often feel like they're going a million miles per hour, right. But they're not without getting anything done without Yeah, they're not actually maybe getting anywhere. So if so, this million miles per hour thing, they might be exhausted at the end of the day, but if they like at the end of day are like, Oh my god, I have so much more to do what just happened to the day, where did it go? What did I actually achieve? Right? Then, then that is when to slow down to speed up because to get more focused on the to create more velocity, you want to actually focus your time on the things that will move the needle drives your results, right. So

yeah, that's cool. Yeah,

Allison 44:34
well, then that explains like the conversation we were having earlier about, you know, off handing some of your tasks, getting assistance, hiring help, things like that. So because there are things that do need to be done, you know, admin stuff, but if you're the person had spearheading the company, you probably shouldn't be worrying about your emails every day or whatever, you know, like, things like that, like at

Emily Rose 44:56
first when you're starting, you know, the CEO is the one who like, does every everything. Yeah. And so even just to move the company forward at an early stage, there's a lot of buisiness. But it is moving towards objectives likely, right. But at a certain point that buisiness, if those actions are still the same actions or whatnot, then then in the objective that points probably changed, right? The business has gotten to a point where now the objective is different. The objective is something greater, and you have the capacity to get to that greater objective. But if the actions are still around the same kind of like busy work, and yeah, then obviously, you're not actually moving forward at that point.

Jon Mendoza 45:37
That's why you feel like it's changed on you. Because you're saying I'm not doing the same thing I used to do. I'm doing a whole, but you're really doing a whole new set of things. Yeah. Because every single time you've come up and said, hey, look what I accomplished. I'm like, That's amazing. Cool. Now what you're like, well, now I got to go do this. And then that's going to take the next three days.

Baldo 45:56
Yeah, I was, uh, I forgot how I, I'm sure I've read about the concept somewhere. But I've turned it around where like, I'm only looking at my email three times a week for an hour each each of those three times. And and then I only my to do lists, although is extensive. I haven't. I have on a daily basis, I have a to do list with just two things on it. Just because I figured like, if I can at least just get those two, then it doesn't matter if I don't get the rest of them done. because like you said, it's whatever is going to move the needle the most. Right? Yeah. So in that it's like, I usually get those two things done. And then everything else is just fun, because it's like, oh, I get to I get to do all these other things if I can. If not, then I already feel accomplished today. That's awesome. So it's cool.

Jon Mendoza 46:47
I I feel now I thought we kind of spit it out. Yeah,

Emily Rose 46:50
I thought the signal to Yeah, I don't see my blood anymore.

Jon Mendoza 46:54
No, I went all back in there. Do you still feel the same?

Emily Rose 46:58
I feel Yeah, I just was feeling another hit of rashes. Funny.

Jon Mendoza 47:06
Remember, I told you that this stuff in there was to like to kind of calm me down like all that. To me, Well, no, it's just it's more it's worth while just thinking last week, like all the stuff you went through? Yeah, like you probably just need to be like, really relaxed. Yeah. You talked about the manifestation stuff. I'm sure you're busier this week, because of all the energy put forth leading up to that point.

Emily Rose 47:32
Yeah, it's interesting. Um, yeah, definitely some stuff following up. But I mean, I've taken more time off in the last two weeks than I have in like months.

Jon Mendoza 47:39
Yeah. Yeah. But you're figuring out your equation? And I guess, yeah, you're, yeah, I like staying out of people's way. Like, I like just saying, like, get the systems in place. Because you work that hard to get there. Exactly. Like kind of just manifest go down that pathway. I have to come in and make sure everything's okay. Every now and then. Right. Okay. And that's usually how I would like to operate. That's I told Aaron, I said, I would just like to have the list of things that are like, updated. Like, where are we at with status of everything. And Asana is like the easiest way to look at it. Right. So it's one of them. Yeah. And so we have a communication that goes well, with the team. I mean, I haven't spoken to Allison being though she's been here more, but it's because she's busier. Right, which is cool. But I trust the process. Right? I think, which is pretty cool. You can have a mindset and a philosophy and a basic core value that keeps you on track. My job, as you talk about the visionary is, I see myself, working alongside other visionaries. And everyone has their own role. a visionary might not be the person that's organized. This usually not

Allison 48:54
all the time, like my my dad, 29 years in corporate IBM climb the ladder, all that stuff. So like very traditional career route. And I, we have this conversation all the time when I'm visiting him like he CEOs should know, founders should not also be CEOs. He says that all the time. He's like, in fact, you're probably shooting yourself in the foot, if you're doing that, like the founder mindset. And the CEO mindset, in his opinion, should be totally different. The founder is the the creative, like flow like visionary, and then the CEO is the person who's like, Yeah, but what were the numbers last month? And I just find that very interesting, because oftentimes, that's not the case where like a founder can even afford a CEO. So they have to be both

Baldo 49:37
up to a certain point. And then yeah,

Allison 49:39
up to a certain extent,

Jon Mendoza 49:40
yeah. But what happens usually is that they figured out all along, they don't relinquish that spot because it's not as easy just to hand what you've worked so hard for Oh, for sure. Because of the visionary standpoint, you also have to look at longevity of the company because if you found that thing you're saying all right, where are we shaping this up to be? Right What are we going to be when I grew up I love our friend Doug always says That, what do you want to be when you grew up? I said, All right, cool. This is what I want to be. And you said work backwards. And we've said this before is that we've drawn it out. So this is where we're at. How long is it gonna take us to get there? Yeah, we're looking at 10 years down the road, okay, with all these things need to happen? Yeah. Right. So does it fall along this path? Again, what happens is that top path, the main goal doesn't change. It's the pass underneath that you have to rewire. That's why you draw on the dry erase board, right. So you say business plans change. But if you go back there, and you say, all right, where are we at now with all this? say, well, these things didn't work? Cool. Get it out of the way. Yeah, these things is taking too much of our time and effort. Like we don't need to do this stuff. Put it aside.

Baldo 50:40
I said that twice this week. Yeah. Yeah.

Emily Rose 50:44
I think one of the things Allison is tapping into here, though, that's so important is like playing into it, knowing your genius and playing into your strengths. And so like what you want in the rockets, rocket fuel by Gino wickman talks about the visionary integrator combo, right. So you've got the visionary whose job it is to hold the vision to set the vision hold the vision, and then you've got the integrator who comes in and makes it all happen, basically. Yeah. And yeah, that's like the founder and the CEO. Yeah, you're talking like that's, that's

Jon Mendoza 51:15
how this is shaping up right now. As the

Emily Rose 51:17
integrator you are?

Jon Mendoza 51:18
Well, he's integrator. Oh, definitely. Yeah,

Baldo 51:20
yeah. manifester?

Jon Mendoza 51:22
Yeah. Well, he's day to day. That's how his mind works. Like, he's the type of guys. Alright, let's take care about Bob. My deal is what

Emily Rose 51:29
I just said, I know you're a visionary. I was I wasn't very surprised. I think that you're there. Yeah, I mean, I

Baldo 51:34
am. But I'm also I think

Allison 51:36
we tag team that integration.

Emily Rose 51:38
Yeah, it's like you see it, you seem like you've got a lot of visionary qualities. I do.

Baldo 51:41
It's just that I'm also I also have a lot of confidence in being able to adapt no matter what the situation is. So that's where the frustration lies at me sometimes, because the conditions do something because I'll figure it out. Like if I need to fix that route. I can.

Jon Mendoza 51:54
Yeah, because you heard him say earlier is like, we can make a mistake and come back, I look at and say, Look, man, you can make a calculated risk. Because we've pivoted enough pivoting is different than going back, we've been lucky enough to where we've pivoted, right, because we get to that point where you're like, Oh, crap, we can't go any more further we have shit. How much is it gonna take to go back? How much? Okay, even it's like, you change the business cards, the email, and all these little things add up. They're like, Okay, well, how do we make a new website? Don't change the domain? What did y'all were like, We do this. I was like, done. Awesome. Because I wouldn't have thought of that. Okay.

Allison 52:29
We're always the integrators when it comes to technology. Jon's bringing up technology, he stays

Baldo 52:34
out of it. The same way my climbing, I was like, Well, I'm just gonna keep going. And then if I ever get to the point where it's like, Damn, like, this route is really difficult. I could probably, and really dangerous. I can probably, like, come back down a little bit, take that other route that I also sell. But that's gonna take, like the challenge an extra 30 minutes. So I rather like take this risk. Yeah. And then I'll just like, you know, work through it. Just breathe through it.

Jon Mendoza 53:04
Because you like the challenges. That's how your mind works, because you're almost like the answer is always there. So then I can always figure out the answer. That's the frustration. you're frustrated. You can't figure out the answer right away, which is okay. Because all we'll look at and say, well, that's fine. I didn't understand it. I will walk away. Because I'm too cluttered. I can't, I got to walk away. That's why we do board meetings. So we go do stand up paddle board meetings. Oh, my God. Because if we can't get our head, right, we're like, well, we gotta get our elements. So let's go on Town Lake and let's just we don't talk a business at first, we just kind of talk about like, what we're feeling the emotional intelligence, like, listen to the birds chirping and like feel the water like it's cool today, you know, and the sun you can feel on your skin. And you will we actually kind of start off with anytime we have a big success, which in business, I think you have to celebrate your successes, no matter how small they are. Because you don't know what else well. We always start off with gratitude. And I think that's almost how I start my day I try to even if I don't meditate by just breathing, I'm doing a gratitude list in my head just even if I'm in the shower. And we'll say what are you thankful for? What are you grateful for it to be in this moment? We recalibrate I really like the term recalibrate to what the question was, again, what's the question on the table? What's the mission at hand we check in with ourselves Alright, well, how are we doing with this thing? And if we're kind of veering off that's when you start taking inventory so what do we need to get rid of what dead weight we need to cut? We've had to learn how to say no. Yeah, and as a visionary it's very hard because I think what bother is a visionary because Allison is too and so are you the ideal

Emily Rose 54:38
I definitely Yeah, but I'm also zero percent integrator, like

Jon Mendoza 54:42
well, but but there's a healthy mix of a good relationship, right. I think that's why we we all work well because we kind of know our roles, but when you when you kind of look at things going forward

Awesome. I love that. And it's very delicious. Anyway, yeah. Yeah. Anyway, the cool thing is as the visionary you, you kind of talk to people, and you can kind of develop something. But if you don't have it written down, if you don't have it to where the team understands it, then you're not going to go very far. Because once you go back to like, recalibrating, it's like, Alright, Where's everyone at? saying no to certain things? Like, look, everyone wants to work with us, right? Everyone wants to put their energy towards us. And that was part of the discussion we had yesterday is like, hey, people are gonna lobby want to be part of this, right? You set standards to what you say, is really what is here. And sorry to interrupt you go ahead and finish here. I was just gonna say it. And that's one of the things that I feel responsible for is writing down a mission statement, I do have it somewhere, you all write down the color schemes and all that stuff to the brand manual. But I don't know if it has philosophy in there. It does. That's the cool thing is that I make sure it's like, okay, we make sure we have that stuff in there. Because whoever picks up that manual has to carry it on. So I'm gonna say,

Allison 56:12
I was just gonna say like, the, this might be like an A No, no shit statement. But like, the visionary like needs to have some sort of concrete understanding of how things work in whatever they're doing. Like as much as they might not know how to do it, they need to at least be able to communicate enough with the team to know that a they're hiring the right people and not being swindled into people that think they know what they're doing. And they don't, and be that it's even effective when things happen, right? Like you just saying, you communicating to us, like, hey, I need these things done. It just made me think of like you would call a good versus a bad movie director. A bad movie director tells an actor be more sad. A good movie director says Think about your mom dying, you know, and so like, that's the same thing, right? Like, if you come to me, and you're like, Hey, we need the social media to be better. Like, well, what does that mean? Yeah, but if you come to me and say, like, hey, I've been noticing, like the videos perform really well. And like, these types of posts get a lot of engagement. Like, let's do more of that. And like, Okay, cool. Now I know what we're doing, you know, like being able to just communicate effectively, emotional intelligence, knowing each other's roles and how each other work, you know, being able to just use the verbiage that actually causes the change that you want as the visionary, it makes all the difference. Yeah,

Jon Mendoza 57:27
communication is just how you relate to someone, how do I get through to you what I'm wanting you to do, I don't care, you can take credit for it, you come up with the idea, I don't care. Just how do I get you to get the job done? Right. And I don't care if it's done this way, or that I just didn't get it done. Right.

Allison 57:43
Which is also like a really advanced leadership format, though, because I've had plenty of micro managers who say like, I don't care how you do it, just get it done. And then I do something. And they're like, Well, you did it wrong. I'm like, Well, I got the result that you asked me for. Why does it matter how I got there? And the way that ticket, right? He says on them?

Jon Mendoza 57:58
Alright, so exactly, I was a kindergarten teacher for almost 40 years, my dad is a coach almost 40 years. So I know educational platforms, right? more product of the public school, my kids are two, they're going to be whatever's left of it. 19 years. And I know that it's all about you have to relate the information to how you understand how you can understand and comprehend it and then relay it to someone else. That's every time I speak to someone. It's almost like if they can take away this and almost reiterate it exactly. verbatim, then that's a connection. That's neuroplasticity. That's something ingrained. Imagine the conversation I had with this 15 year old yesterday. Yeah. And he wasn't saying before. So you're right. Is this too much? He's like, Nah, I'm just like, my mind is kind of just, you know, and I was like, that's cool. Because you don't see that that often. So imagine when you do happen when you talk to someone every day, and they're like, think about it this way, like Whoa, I haven't. That's amazing. That's how I feel. As a business owner. I don't feel like I know everything. I feel like the people who I work with know everything. Yeah, that's why they're there. Right? Yeah. And so then I'm just like, I just gotta sit back and say, Hey, guys, by the way, the colors red, not blue. Just FYI.

Allison 59:12
So pivoting this a little bit more, I think we're probably getting close to the end. But I'm like super curious. When you're when you're being approached by someone that wants to work with you or your team. What are you looking for? Like what is your favorite client to work with? Such a good question. And

Emily Rose 59:29
yeah, I like working with entrepreneurs who have teams already in place. Personally, this is so we have a we have let me caveat real quick. We have a mastermind programs. We have membership programs that are group coaching programs. We help people start their businesses, things like that, but personally, as a like one on one for my clients. What I like is I like working with entrepreneurs who are at the level in their in in their companies where they definitely already have teams. Maybe it's not their first business. And it could it could be diverse business, but but definitely are their businesses oriented towards a greater mission as well. So, I mean, ultimately, why I do what I do is to help create a world without violence. And the way that I see that happening is at this stage for myself is by being able to work with innovative entrepreneurs who are who are, you know, mission driven or impact driven, and, and helping them to, you know, grow their businesses. And

yeah, so that's basically, that's awesome.

Very cool. I wanted I wanted to say something on and I wanted to say something. We don't have Coronavirus. We're all sneezing over here. But

Allison 1:00:48
we're allowed to automatically we're allowed to punch Baldo in the face because he coughs that's the news. And that's not what I want to

Baldo 1:00:57
start seeing COVID

Emily Rose 1:01:09
COVID at a punch in the face.

So as per what Alison was saying about like CEOs needing to know something about the how I actually actually think it, I think it's more important.

Yes, it's good when they know something about the house.

And at the same time, it will specifically with a visionary it, the focus needs to be on the what? And the when, and the who and the How will come come to be right. So like you were saying, you know, when Allison, when you would execute a task, and you would get the result, but then somebody would be like, Well, you didn't like what I don't lady. Yeah, really was in question. Right. But the result was there right, then that's not their focus is their focus then is actually on the how and that's right, octave, right, when you're trying to relinquish to your team. And so having to focus actually be on what you want. And when you want it by, like, as a visionary. That's what you want to hold the what and the when, and then let your team come in with the how and let your team be the who and you know, I like that.

Allison 1:02:13
Yeah, it definitely. I mean, that specific example, for me, at least taught me also how to be a better leader and to, you know, not worry as much either because I, in my own stuff, I get very process oriented. But I mean, it taught me how to charge better for my business, it taught me like I'm never charging hourly, again, like all these different things, because, you know, if there's a service that I can offer, and it only takes me three hours, but it would take you three days, I'm gonna charge you three days, like, you know. But that's, that's a whole different story. It was mostly just because I have like assistance now to it. It's not like they're doing crazy shit or anything, but they are doing a lot for me. And, you know, I have very specific ways where I used to do all those tasks for myself, but as soon as I heard them, I was like, I don't care how you do it, I don't care when you do it, you know, just do it, have it done by this day. And what's cool is when

Emily Rose 1:03:04
you can integrate that sort of release release with, with, with culture, so like, I, you know, I have I have a team and we we are I'll just say that, like the other day, at the end of a call. We were at the end of a meeting with my coaches who coach under me that we were literally in tears with gratitude for each other. Like we have a team culture that is it's insane. Yeah. And so I have that element for sure of I mean, they figured out like I you know, they do what they need to do, right? Ain't but that's also encompassed in like, we are on a mission together. We love each other. Yeah, no big daddy. Like we love each other. We're like, I mean, it's way more than just like oh, we're like a family. No, no, no, no like this. I don't know what it is. But it's amazing. Yeah, no Baldo and I in business calls with her love you all the time. That we all we all relate to, at the end of our calls, it is awesome. And, and so and so that so it's both I guess is what I want to say it's because there's that you know, there's leading from behind, there's creating, like,


like allowing your team to step up and empowering them and giving them a sense of ownership over things. That's all amazing and absolutely what to do. And if you can, if you can, like mix into that the mission as an orientation, and and the connection between people like like the beginning of all of our of our weekly meetings, the first 10 minutes is a drop in meditation. The second 10 minutes is a check in of who they what, who they set for themselves, because every every week we set who we're going to be how do we want to hold each other this next week? Who do we want to be seen as who do we want the team to hold you as? And so we do a check in on like, how did that go last week? Were you that person and who do you want to be this week? How do you To show up this week, and so, you know, we start there, we do a little bit of catch up, and then we go into like, okay, here's what's happening and you know, do all the business catch up and stuff like that. So it's like, create, you know, this is what I mean. It's like, yeah, if you could,

Allison 1:05:12
I don't know, it's a very intentional culture, very intentional, in addition to the leader behind, right. I mean, that makes sense. Like my personal values, I very much value the fact that I can work from anywhere and I have time flexibility. So when I hired these two girls to work with me, it was very much like, I literally don't care if you want to do this at 3am The day was ours do like just do it whenever you want. As long as it's here by this time, like, it's good, you know? So like, I've Yeah, same thing, right? Often, this has been so fun. This has been very good. We really appreciate you being on and where can everyone find you on social on website? Like if they want to contact you for whatever? Yeah. I would

Emily Rose 1:05:49
say join visionary entrepreneurs united the group on Facebook, we'll have that link in the description of the podcast. Awesome. Yeah. And then my website is Emily Rose coaching calm and, and yeah, Instagram. It's Emily Rose coaching.

Allison 1:06:02
Emily Rose. You're based in Austin. Austin. Yeah, very cool. Yeah. Well, Emily Rose 2020 Thanks, guys.

"I help entrepreneurs with mindset energetics and business strategy to grow themselves and expand their businesses. I work with the whole human."

You can find the How do you Health? Podcast on Twitter @HDYHPodcast, and use #HDYHPod to submit speaker ideas, health questions, or topics you want discussed!

Shop MSW Nutrition products: www.mswnutrition.com

You can follow Emily on Instagram @emilyrosecoaching, or visit her website: www.emilyrosecoaching.com

MSW Lounge
MSW Nutrition
Flabs to Fitness, Inc.

Hosts - Jonathan Mendoza, MSW Lounge; Baldomero Garza, MSW Nutrition; Allison Wojtowecz, Flabs To Fitness, inc. 
Guest - Emily Rose
Podcast production - Andy Havranek [@ajhavranekphoto]
Guest coordinator - Baldo Garza
Intro song - Benjamin Banger

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